expression case study...
...the Hacel story
Hacel Lighting is a commercial lighting manufacturer combining design flair and manufacturing excellence to produce high quality architectural lighting. The look and feel of Hacel brand is constantly evolving, keeping it in line with the current trends. The major refreshes we have worked on include a reskinned and improved website, completely redesigned email marketing campaigns, new idents with dynamic promotional videos as well as new visuals for the social media.
...the Hacel story
Hacel Lighting is a commercial lighting manufacturer combining design flair and manufacturing excellence to produce high quality architectural lighting. The look and feel of Hacel brand is constantly evolving, keeping it in line with the current trends. The major refreshes that we have worked on include a reskinned and improved website, completely redesigned email marketing campaigns, new idents with dynamic promotional videos as well as new visuals for the social media.
We helped launch a more engaging and content rich site with an intuitive layout and better-refined structure. The website features new enhanced, dynamic content, such as featured products and projects, 3D product rotations and videos, project case studies and testimonials.
On a regular basis, Hacel updates its luminaires and launches new class leading lighting products. To promote the upcoming range of lighting products, we have used 3D models revealing them from various angles, showcasing their features and accessories in a dynamic promotional video.
Keeping in line with the web refresh, we also updated Hacel’s campaigns that run regularly on social media, email marketing and digital advertising platforms. The campaigns announce new products and Hacel updates, feature product ranges, highlight projects and sectors as well as showcase luminaires in new and imaginative ways.
We have introduced imaginative product compositions to inspire Hacel clients. The artistic images were altered by overlaying 3D product models on location photography creating inspirational lighting graphics. Showcasing products in dynamic video animations also allowed us to enhance product design possibilities and display them from different angles. These assets were used internally as well as externally in magazine adverts, on the website, email marketing and shared on social media.
The collective tactical creative efforts redefined the image of Hacel Lighting as an inspiring, modern yet mature lighting designer and manufacturer.
Testimonial
Simona has been instrumental in developing our brand and helping Hacel stand out against its competitors. Apart from managing Hacel's website, sales platform, email marketing and social media, she was able to use and manipulate the 3D luminaire models in various marketing communications, including high standard product video animations, gifs and inspirational in-situ imagery. I would highly recommend Simona to any business that is looking for a hardworking, reliable, meticulous professional with a diverse design skillset.
Marketing Manager Laura Surrey