To begin with, we have shortened the business name to Senteka, which is easier to pronounce and remember. The Senteka brand was built to resemble the original look and feel of Szenzortechnika and hence making it recognisable as the same company. We have preserved the logo design as well as the brand colours and introduced new details like monochrome imagery and dotted patterns, and used high contrast throughout to add vibrance and a modern appeal.

The unique selling point for Senteka is the simplification of fixed gas detection which is reflected in the new slogan “Fixed Gas Detection Made Easy” quite aptly. We developed the website www.senteka.com with that in mind making the identification of the suitable fixed gas detection set up effortless for the visitors. The user can follow a four step process: find out what gasses are a hazard, understand the premises and specific needs, and finally, what product configuration can keep them safe.

In order to introduce the brand to the European market, Senteka took part in the international A&A exhibition for occupational safety and health at work in Germany. The exhibition stand was dressed with Senteka’s branding including the logo, slogan, monochrome imagery and a world map that aimed to attract potential distribution partners. We also designed a branded pen, leaflet and business cards that were shared during the exhibition.